Tuesday, January 24, 2012
Beginning at 5:30pm Historic Tours of America will offer free transportation to the reception location from the Washington Reagan National Airport Metro station (Blue/Yellow line Metro). Transportation will be via Old Town Trolleys, which will pick up Summit participants at the terminal shuttle stop at the Metro station. It is less than a 10 minute ride to Indigo Landing (1 Marina Drive, Alexandria, VA on Daingerfield Island); trolleys should be at the pickup area every 10-15 minutes. Trolley transportation will also be available back to the Metro station at the conclusion of the reception.
To plan your Metro trip to/from the airport Metro station please visit Metro’s website: www.wmata.com.
|
| 5:30- 8:00 PM |
Opening reception at Indigo Landing 1 Marina Drive, Alexandria, VA, sponsored by Guest Services, Inc. The reception will honor former National Park Service Directors who will share “Lessons Learned for the Next Century”
- Moderator: Jackie Lowey, former Deputy Director, National Park Service
- Panelist: The Honorable Fran P. Mainella, former Director, National Park Service (July 2001 – October 2006)
- Panelist: The Honorable Robert Stanton, former Director, National Park Service (August 1997 – January 2001)
- Special Guest: Alan Latourelle, CEO, Parks Canada
|
Wednesday, January 25, 2012
The Summit takes place at the Ronald Reagan Building and International Trade Center. Please enter through the 14th Street Entrance. All attendees are required to pass through security and must present a photo ID upon entry. It is recommended that attendees allow extra time to get through security. For additional information about location, public transportation access and parking, please click here.
|
| 7:00 AM |
Registration opens at the Ronald Reagan Building and International Trade Center
Healthy continental breakfast |
| 8:00 AM |
Welcome and Opening Remarks
- Speaker: Tom Kiernan, President, National Parks Conservation Association
- Speaker: Neil Mulholland, President, National Park Foundation
- Speaker: Derrick Crandall, Counselor, National Park Hospitality Association
|
| 8:30 AM |
Keynote: NPS Centennial and the Opportunity for Action
- Speaker: The Honorable Ken Salazar, Secretary, Department of the Interior
|
| 8:40 AM |
Visions for America’s National Parks and the National Park Service
- Speaker: The Honorable Tony Knowles, Former Governor of Alaska and Chairman, NPS Advisory Board
|
| 8:55 AM |
America’s National Parks and 21st Century Trends, Priorities, and Values: Gaining Broad Support
- Moderator: Carlos Alcazar, President & CEO, Hispanic Communications Network
- Panelist: Erick Huey, Senior Vice President, Entertainment Software Association
- Panelist: Angelou Ezeilo, Executive Director, Greening Youth Foundation
- Panelist: Dan Witters, Principal and Research Director of the Gallup-Healthways Well-Being Index
|
| 9:50 AM |
From Vision to Action: A Call to Action for a New Century of Success
- Speaker: The Honorable Jon Jarvis, Director, National Park Service
|
| 10:15 AM |
Break |
| 10:30 AM |
The Economic Benefits of the National Parks and Park Programs
- Moderator: Sally Jewell, President & CEO, REI
- Speaker: Secretary Doug Domenech, Virginia Department of Natural Resources
- Speaker: Linda Bilmes, Daniel Patrick Moynihan Senior Lecturer in Public Policy, Harvard University, John F. Kennedy School of Government
- Speaker: Joel Secundy, Vice President of Strategic Outreach, Brand USA
|
| 11:30 AM |
New Dimensions in Park Protection
- Moderator: The Honorable Fran Ulmer, former Lieutenant Governor of Alaska
- Speaker: Stephanie Meeks, President, National Trust for Historic Preservation
- Speaker: Gary Machlis, Science Advisor to the Director, National Park Service
- Speaker: The Honorable Bill Richardson, former Governor of New Mexico
- Speaker: Rachel Jacobson, Acting Assistant Secretary of Fish, Wildlife and Parks, DOI
|
| 12:30 PM |
Plenary Luncheon: How Can National Parks Succeed in Today’s Fiscal and Political Climate?
- Moderator: The Honorable Dirk Kempthorne, former Secretary, U.S. Department of the Interior and former Governor of Idaho
- Speaker: John Podesta, Chair and Counselor, Center for American Progress
- Speaker: Geoff Garin, President, Peter D. Hart Research Associates
- Speaker: Michael Gerson, Opinion Writer, Washington Post
|
| 1:45 PM |
Breakout Sessions (participants will select a session during registration)
The national parks have been called the 395 branch campuses of the world’s greatest university. They have the power to captivate, and help educate, America’s youth on topics ranging from history and civics to science and math. Our national parks can also provide America’s youth with a tangible connection to their environment, history, and culture. Many national parks are already working hand-in-hand with teachers across the country to excite students about learning and provide effective, hands-on learning experiences consistent with state standards. The National Park Service has an ambitious goal to bring national parks to 25 percent of the schoolchildren in America. Currently that number is five percent. Participants in this session will discuss innovative approaches that are already occurring, barriers to greater collaboration, and actions to enable our nation to more fully leverage the tremendous educational power of our national parks.
- Facilitator: Milton Chen, Senior Fellow and Executive Director, Emeritus/The George Lucas Educational Foundation and Member, NPS Advisory Board
- Panelist: James Percoco, History Teacher, West Springfield HighSchool (VA) and Director of Education Friends of the National WWII Memorial
- Panelist: Jason Morris, Executive Vice President, NatureBridge
- Panelist: Danny Edelson, Vice President for Education, National Geographic Society and Executive Director, National Geographic Education Foundation
- Panelist: Shelby Locke, Student, West Springfield High School
The role of well run, well-funded national parks as job-creating enterprises is attracting more and more attention. National parks around the country serve as the economic engine for local communities, both big and small. Concessioners, cooperating associations, local governments and businesses, collaborate with national parks to fuel healthy economies in urban, suburban, rural, and wild areas of our country. Sustaining the economic engine depends on protecting, maintaining, and funding current parks and expanding our park network with naturally, culturally, and historically significant assets. This session will explore the nexus between well-funded and well maintained national parks, a stronger economy, and increased job opportunities.
- Facilitator: Ray Rasker, Executive Director, Headwaters Economics
- Panelist: The Honorable Mark Barron, Mayor of Jackson, Wyoming
- Panelist: The Honorable Lynn Scarlett, Senior Visiting Scholar, Resources for the Future and former Assistant Secretary for Policy, Management and Budget, U.S. Department of the Interior
Our National Park System is dynamic, it evolves as America evolves. It celebrates our past with places like the Lincoln Memorial, Statute of Liberty, and Independence Hall. It preserves our amazing natural wonders like geysers at Yellowstone and the windswept Grand Canyon and our precious cultural sites at Mesa Verde and Chaco Canyon. It commemorates American lives lost in service to our country at places such as USS Arizona, Gettysburg, and Wilderness Battlefield. It preserves our recent history at places like Flight 93 memorial.
The National Parks Second Century Commission and the National Parks Advisory Board recommended expanding the National Park System to incorporate a more complete picture of America that evokes our diversity and addresses the need for more open space in an increasingly developed country. This session will focus on looking into the future to ensure the National Park System represents all Americans and addresses our concerns about preserving our ecology and culture.
- Facilitator: Denis Galvin, Retired NPS Deputy Director
- Panelist: Robert Garcia, Executive Director, The City Project
- Panelist: Barb Pahl, Regional Director of the Mountains/Plains Office, National Trust for Historic Preservation
- Panelist: Mike Scott, Distinguished Professor Emeritus for the department of Fish & Wildlife Resources, University of Idaho
Urban national parks and National Park Service programs have a robust role to play connecting urban residents of all ages to our national treasures. Urban localities with and without national park units can benefit from the enhancement of National Park Service programs like Rivers, Trails and Conservation Assistance, robust strategies to foster service employment opportunities related to urban national parks, and intentional design and operation of parks and park programs that help build vibrant connections with communities. Participants in this session will discuss the current landscape and NPS priorities within urban areas, barriers to greater collaboration and coordination, and opportunities ripe for action that advance the role that NPS plays in urban areas.
- Facilitator: Nina Roberts, Associate Professor at San Francisco State University and Director of the Pacific Leadership Institute
- Panelist: Juan Martinez, Network Coordinator, Children & Nature Network
- Panelist: John Bridgeland, former Director, White House Domestic Policy Council and USA Freedom Corps
- Panelist: Corita Waters, Rivers, Trails and Conservation Assistance Program, National Park Service
- Panelist: Mary Margaret Jones, Senior Principle & President, Hargreaves Associates
|
| 3:00 PM |
Break |
| 3:30 PM |
Breakout Sessions (participants will select a session during registration)
The national parks have been called the 395 branch campuses of the world’s greatest university. They have the power to captivate, and help educate, America’s youth on topics ranging from history and civics to science and math. Our national parks can also provide America’s youth with a tangible connection to their environment, history, and culture. Many national parks are already working hand-in-hand with teachers across the country to excite students about learning and provide effective, hands-on learning experiences consistent with state standards. The National Park Service has an ambitious goal to bring national parks to 25 percent of the schoolchildren in America. Currently that number is five percent. Participants in this session will discuss innovative approaches that are already occurring, barriers to greater collaboration, and actions to enable our nation to more fully leverage the tremendous educational power of our national parks.
- Facilitator: Milton Chen, Senior Fellow and Executive Director, Emeritus/The George Lucas Educational Foundation and Member, NPS Advisory Board
- Panelist: James Percoco, History Teacher, West Springfield HighSchool (VA) and Director of Education Friends of the National WWII Memorial
- Panelist: Jason Morris, Executive Vice President, NatureBridge
- Panelist: Danny Edelson, Vice President for Education, National Geographic Society and Executive Director, National Geographic Education Foundation
- Panelist: Shelby Locke, Student West Springfield High School
The role of well run, well-funded national parks as job-creating enterprises is attracting more and more attention. National parks around the country serve as the economic engine for local communities, both big and small. Concessioners, cooperating associations, local governments and businesses, collaborate with national parks to fuel healthy economies in urban, suburban, rural, and wild areas of our country. Sustaining the economic engine depends on protecting, maintaining, and funding current parks and expanding our park network with naturally, culturally, and historically significant assets. This session will explore the nexus between well-funded and well maintained national parks, a stronger economy, and increased job opportunities.
- Facilitator: Ray Rasker, Executive Director, Headwaters Economics
- Panelist: The Honorable Mark Barron, Mayor of Jackson, Wyoming
- Panelist: The Honorable Lynn Scarlett, Senior Visiting Scholar, Resources for the Future and former Assistant Secretary for Policy, Management and Budget, U.S. Department of the Interior
Our National Park System is dynamic, it evolves as America evolves. It celebrates our past with places like the Lincoln Memorial, Statute of Liberty, and Independence Hall. It preserves our amazing natural wonders like geysers at Yellowstone and the windswept Grand Canyon and our precious cultural sites at Mesa Verde and Chaco Canyon. It commemorates American lives lost in service to our country at places such as USS Arizona, Gettysburg, and Wilderness Battlefield. It preserves our recent history at places like Flight 93 memorial.
The National Parks Second Century Commission and the National Parks Advisory Board recommended expanding the National Park System to incorporate a more complete picture of America that evokes our diversity and addresses the need for more open space in an increasingly developed country. This session will focus on looking into the future to ensure the National Park System represents all Americans and addresses our concerns about preserving our ecology and culture.
- Facilitator: Denis Galvin, Retired NPS Deputy Director
- Panelist: Robert Garcia, Executive Director, The City Project
- Panelist: Barb Pahl, Regional Director of the Mountains/Plains Office, National Trust for Historic Preservation
- Panelist: Mike Scott, Distinguished Professor Emeritus for the department of Fish & Wildlife Resources, University of Idaho
Urban national parks and National Park Service programs have a robust role to play connecting urban residents of all ages to our national treasures. Urban localities with and without national park units can benefit from the enhancement of National Park Service programs like Rivers, Trails and Conservation Assistance, robust strategies to foster service employment opportunities related to urban national parks, and intentional design and operation of parks and park programs that help build vibrant connections with communities. Participants in this session will discuss the current landscape and NPS priorities within urban areas, barriers to greater collaboration and coordination, and opportunities ripe for action that advance the role that NPS plays in urban areas.
- Facilitator: Nina Roberts, Associate Professor at San Francisco State University and Director of the Pacific Leadership Institute
- Panelist: Juan Martinez, Network Coordinator, Children & Nature Network
- Panelist: John Bridgeland, former Director, White House Domestic Policy Council and USA Freedom Corps
- Panelist: Corita Waters, Rivers, Trails and Conservation Assistance Program, National Park Service
- Panelist: Mary Margaret Jones, Senior Principle & President, Hargreaves Associates
The National Park Service cares for the system of parks and protected areas through the skills, experience, and dedication of approximately 22,000 staff. The NPS Call to Action recognized the critical importance of this staff through a dedicated theme, Enhancing Professional and Organizational Excellence. A Call to Action sets out a series of goals to develop and recruit NPS leaders at all levels; build a more flexible and adaptive organization; recruit and retain a workforce that reflects the diversity of the nation; and modernize and streamline NPS business systems.
Participants in this session will discuss innovative approaches from within and outside NPS that are already happening, barriers to successful adoption, new ideas to NPS, and actions that will enable the NPS to use the opportunity of the centennial to lay the ground for professional excellence into the second century of the Park Service.
- Facilitator: Michael Creasey, Superintendent, Lowell National Historic Park
- Panelist: Tina Sung, Vice President, Government Transformation and Agency Partnerships, The Partnership for Public Service
- Panelist: Fred Dust, Partner, IDEO
- Panelist: Willa Seldon, Partner, The Bridgespan Group
- Panelist: Peggy O’Dell, Deputy Director, National Park Service
|
| 5:00 PM |
Reception and Poster Session |
| 6:30 PM |
Dinner: Connecting a Diverse, Changing America to National Parks
- Featuring Wolf Trap National Park for the Performing Arts’ multimedia artistic adventure series, Face of America
Sponsored by Xanterra Parks and Resorts, featuring a healthy, sustainable, reasonable cost menu.
|
Thursday, January 26, 2012
|
| 7:30 AM |
Breakfast and Poster Session
|
| 8:00 AM |
Highlights of Our First Day and the Goal of Bipartisanship
- Speaker: The Honorable Dan Glickman, former Secretary of Agriculture and Member of Congress
|
| 8:15 AM |
An Agenda to Protect America’s Parks and Engage the Next Generation/Youth and Our National Parks
|
| 8:40 AM |
Youth and Our National Parks
- Panelist: Katie Thomas Canfield, Student
- Panelist: Amber Hagan, Student
- Panelist: John Culhane, Student
- Panelist: Ahmad Toure, Student
- Panelist: Nick Clemons, Student
|
| 9:30 AM |
Break |
| 9:45 AM |
Breakout Session (participants will select a session during registration)
Robust visitation is essential to a successful, publicly supported National Park System, yet it is not keeping pace with overall population increases, and few park units attract visitors reflecting the growing ethnic diversity of the nation. More urban and sedentary lifestyles are partly to blame – including the lure of electronic media. But we must also reach out to the public in new ways, especially those with limited park traditions, and offer them experiences that are attractive and relevant. Invitations to visit must be accompanied by efforts to make those visits fun and safe, culturally relevant, educational, inspiring, and memorable. Some of the questions this session will discuss include the following: How can the national park community unite to protect parks while delivering great experiences involving appropriate, traditional, and even new, activities? What must parks and partners do to invite, serve, and retain the park visitors of tomorrow? How can parks provide amenities like picnic areas suitable for large family groups? How can parks be better equipped with multi-lingual interpretive media? What place should activities like mountain biking and geocaching and RV camping and night vision use have, and how meaningful might those, and other, activities be in attracting the changing face of America to our national parks while preventing ecological and social conflicts?
- Facilitator: Dan Jensen, President, Delaware North Companies Parks & Resorts at Yosemite
- Panelist: Beth Stevens, Senior Vice President, Environmental Affairs, Disney
- Panelist: Mike Tollefson, President, The Yosemite Conservancy
- Panelist: Jim Gramann, Professor, Department of Recreation, Park and Tourism Sciences, Texas A & M University
- Panelist: Tony DeFalco, Chair, Center for Diversity and the Environment
NPS and its partners have long recognized that national parks can and should be vehicles for understanding and adopting actions that support our environment and quality of life. While there is much history in these efforts, NPS has accentuated its efforts since 2009. It has increased its own conservation efforts, including reducing energy demand from nonrenewable sources, and it has challenged itself and partners like concessioners to demonstrate practices that collectively are arrayed as Healthy Parks Healthy People. It has refocused internal resources, including its Office of Public Health, to consult with parks on increasing the physical activities of visitors. It is encouraging efforts of concessioners to offer locally-sourced, sustainable and healthy foods and to use contacts with the public to explain why and how visitors can follow similar guidelines at home. The focus on wellness and good operations does not stop at the parks boundary. In fact, NPS programs like Rivers, Trails and Conservation Assistance help adapt these precepts into locally-driven, action-oriented projects that engage urban populations in outdoor recreation and environmental stewardship. This session will be an opportunity to discuss expanding cooperative efforts with medical and public health communities, including pilot efforts of a doctor/ranger/doctor program; identify exemplary RTCA projects and identify effective methods of organizing communities to support and expand them; and to coordinate efforts to increase the physical activity of NPS employees and partners, at work and at play, with the Office of Personnel Management.
- Facilitator: Chris Lane, Vice President, Environmental Affairs, Xanterra
- Panelist: Kevin Coyle, Vice President, Education Programs, National Wildlife Foundation
- Panelist: Carolyn Ward, CEO, Blue Ridge Parkway Foundation
- Panelist: Susan Polan, Associate Executive Director, American Public Health Association
- Panelist: Ali Kelley, Deputy Associate Director for Let’s Move Outside!, Council on Environmental Quality
Many of America’s national parks are in distress, threatened by forces beyond their borders, including development, pollution, and climate change. This session will focus on identifying actions in the larger landscapes surrounding national parks that will protect the parks’ natural resources, promote healthier communities of plants, fish, and wildlife, and to build resilience to climate change. The session will focus in particular on actions that can and should be taken with multiple and diverse partners.
- Facilitator: Robert Keiter, Director of the Wallace Stegner Center for Land, Resources, and the Environment, University of Utah
- Panelist: David Lamfrom, Desert Field Representative, National Parks Conservation Association
- Panelist: Laura Belleville, Director of Conservation, Appalachian Trail Conservancy
- Panelist: Jad Daley, Director, Climate Conservation Program, The Trust for Public Land
The changing demographics of our nation, the challenging political climate, and the competition for leisure time necessitate that we reach beyond traditional park constituencies to broaden the base of support for and engagement with our national parks. This session will explore how the national park community can use traditional and new outreach and communications techniques to strengthen and diversify the constituency for national parks, building awareness, visitation, and engagement. We will explore innovative efforts that are already underway to reach people who are underrepresented among today’s park visitors, including younger Americans, people of color, urban Americans, and economically disadvantaged Americans. We will discuss what kind of campaign or other initiatives can help create a movement of diverse interests to support national parks and related programs. We will examine lessons learned from marketing campaigns from industry insiders and discuss how to make parks “cool” and energize a broad base of engagement as we move toward 2016. This is an opportunity for existing park allies and interested new allies to discuss how we can together increase support for, engagement with, and relevancy of our national parks as they enter their second century.
- Facilitator: Eric Friedenwald-Fishman, Creative Director & President, Metropolitan Group
- Panelist: Amy Gibson-Grant, Vice President, Campaign Director, The Ad Council
- Panelist: James Ashurst, Vice President, Public Relations and Advertising, Recreational Vehicle Industry Association
- Panelist: Elizabeth Ward, Director, Marketing Communication/The Nature Conservancy
- Panelist: Sue Waldron, Assistant Director of Communications, National Park Service
- Panelist: Marva Smalls, Executive Vice President/Global Inclusion Strategy Viacom, Executive Vice President of Public Affairs and Chief of Staff/Nickelodeon Networks Group
|
| 10:45 AM |
Break |
| 11:00 AM |
Breakout Session (participants will select a session during registration)
Robust visitation is essential to a successful, publicly supported National Park System, yet it is not keeping pace with overall population increases, and few park units attract visitors reflecting the growing ethnic diversity of the nation. More urban and sedentary lifestyles are partly to blame – including the lure of electronic media. But we must also reach out to the public in new ways, especially those with limited park traditions, and offer them experiences that are attractive and relevant. Invitations to visit must be accompanied by efforts to make those visits fun and safe, culturally relevant, educational, inspiring, and memorable. Some of the questions this session will discuss include the following: How can the national park community unite to protect parks while delivering great experiences involving appropriate, traditional, and even new, activities? What must parks and partners do to invite, serve, and retain the park visitors of tomorrow? How can parks provide amenities like picnic areas suitable for large family groups? How can parks be better equipped with multi-lingual interpretive media? What place should activities like mountain biking and geocaching and RV camping and night vision use have, and how meaningful might those, and other, activities be in attracting the changing face of America to our national parks while preventing ecological and social conflicts?
- Facilitator: Dan Jensen, President, Delaware North Companies Parks & Resorts at Yosemite
- Panelist: Beth Stevens, Senior Vice President, Environmental Affairs, Disney
- Panelist: Mike Tollefson, President, The Yosemite Conservancy
- Panelist: Jim Gramann, Professor, Department of Recreation, Park and Tourism Sciences, Texas A & M University
- Panelist: Tony DeFalco, Chair, Center for Diversity and the Environment
NPS and its partners have long recognized that national parks can and should be vehicles for understanding and adopting actions that support our environment and quality of life. While there is much history in these efforts, NPS has accentuated its efforts since 2009. It has increased its own conservation efforts, including reducing energy demand from nonrenewable sources, and it has challenged itself and partners like concessioners to demonstrate practices that collectively are arrayed as Healthy Parks Healthy People. It has refocused internal resources, including its Office of Public Health, to consult with parks on increasing the physical activities of visitors. It is encouraging efforts of concessioners to offer locally-sourced, sustainable and healthy foods and to use contacts with the public to explain why and how visitors can follow similar guidelines at home. The focus on wellness and good operations does not stop at the parks boundary. In fact, NPS programs like Rivers, Trails and Conservation Assistance help adapt these precepts into locally-driven, action-oriented projects that engage urban populations in outdoor recreation and environmental stewardship. This session will be an opportunity to discuss expanding cooperative efforts with medical and public health communities, including pilot efforts of a doctor/ranger/doctor program; identify exemplary RTCA projects and identify effective methods of organizing communities to support and expand them; and to coordinate efforts to increase the physical activity of NPS employees and partners, at work and at play, with the Office of Personnel Management
- Facilitator: Chris Lane, Vice President, Environmental Affairs, Xanterra
- Panelist: Kevin Coyle, Vice President, Education Programs, National Wildlife Foundation
- Panelist: Carolyn Ward, CEO, Blue Ridge Parkway Foundation
- Panelist: Susan Polan, Associate Executive Director, American Public Health Association
- Panelist: Ali Kelley, Deputy Associate Director for Let’s Move Outside!, Council on Environmental Quality
Two-thirds of the units in the National Park System were established to commemorate some aspect of this nation’s history and culture. Fully 100 percent of our national parks have historic or cultural resources in their inventories. By virtue of the sites in the system and the stories the agency interprets and preserves, the National Park Service is one of the largest stewards of African American history in the country. Many national parks and programs play important roles in promoting awareness of and appreciation for the history of American Indians and Alaska Natives. National Park Service historians and program managers are often at the cutting edge of emerging new scholarship on the role of women, racial and ethnic minorities, and the labor movement, in the development of the United States. NPS partnership support programs extend historic preservation beyond park boundaries empowering communities all over the United States to more capably protect and preserve their part of the American experience.
Despite this there remains in the heart and minds of many the erroneous impression that the National Park Service has only a passing, tangential role to play in the preservation of our history and culture. This session will examine the ways in which National Park Service sites and programs related to history, preservation, and cultural resource management, help diversify the constituency for national parks, deepen the connection between the American public and the National Park System, and advance high priority goals related to education, resource management, and the engagement of the next generation of park stewards and champions.
- Facilitator: Alan Spears, Legislative Representative, National Parks Conservation Association
- Panelist: Stephanie Toothman, Associate Director for Cultural Resources, National Park Service
- Panelist: Annie Harris, Executive Director, Essex National Heritage Area
- Panelist: Deanna Beacham, American Indian Program Specialist/Commonwealth of Virginia
The changing demographics of our nation, the challenging political climate, and the competition for leisure time necessitate that we more deeply engage traditional park constituencies and reach beyond them to broaden the base of support for and engagement with our national parks. This session will explore how the national park community can use traditional and new outreach and communications techniques to strengthen and diversify the constituency for national parks, building awareness, visitation, and engagement. We will explore innovative efforts that are already underway to deepen engagement with park visitors and to reach people who are underrepresented among today’s park visitors, including younger Americans, people of color, urban Americans and economically disadvantaged Americans. What kind of campaign or other initiative can help create a movement of diverse interests to become constituents – volunteers, advocates, donors – for our parks? How can the centennial serve as an organizing principle to engage partners, create urgency and build relevant relationships? We will examine lessons learned from marketing and engagement campaigns and programs from industry insiders and discuss how to create connection and a sense of ownership for parks. What are important considerations to effectively energize a broad base of engagement as we move toward 2016? This is an opportunity for existing park allies and interested new allies to discuss how together we can increase support for, engagement with, and relevancy of our national parks as they enter their next century.
- Facilitator: Eric Friedenwald-Fishman, Creative Director & President, Metropolitan Group
- Panelist: Amy Gibson-Grant, Vice President, Campaign Director, The Ad Council
- Panelist: James Ashurst, Vice President, Public Relations and Advertising, Recreational Vehicle Industry Association
- Panelist: Elizabeth Ward, Director, Marketing Communication/The Nature Conservancy
- Panelist: Sue Waldron, Assistant Director of Communications, National Park Service
- Panelist: Marva Smalls, Executive Vice President/Global Inclusion Strategy Viacom, Executive Vice President of Public Affairs and Chief of Staff/Nickelodeon Networks Group
|
| 12:00 PM |
Realizing the Full Potential of Parks as Educational and Health Resources
|
| 12:45 PM |
Lunch, featuring healthy foods designed to be eaten on the go, and Poster Session #2. |
| 2:00 PM |
Commitments to Action/Question & Answer
|
| 3:00 PM |
Closing Remarks |
| 3:10 PM |
Summit Concludes |
